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Typography, an example to learn from

  • Simon Morgan-Wilson

Simon Morgan-Wilson

13 Jun 2016
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Spotted today at Leeds trains station.

Anyway, here's the same idea with better execution. Thankfully.

Week note — week commencing Monday 12 October 2026

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19 Oct 2026 2 min read

Cosplay

“Users want…” Said by someone senior. In a meeting with no users in it. Personas. Made up in a workshop, laminated, never met. Research to validate. The decision’s already made. Research is the receipt. Insight. A quote picked to back up a slide already written. User needs. Written after
16 Oct 2026 1 min read

Getting all NHS appointments into the App: where we got to

From January to September 2026 I was product lead for a small multidisciplinary create/change team at NHS England. Our mission: work out how people could see and manage all of their NHS appointments in the NHS App, not just the ones from their GP and hospital. In September the
16 Oct 2026 6 min read
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